Monday, March 22, 2010

Spring 2010 PARK Show

So I tried my hand at shooting a fashion show a few weeks back at the Spring 2010 PARK Fashion Show. The show was held at the Calgary Chinese Cultural Center on Saturday March 6th. PARK is a non-profit organization that stands for "Promoting Artists, Redefining Kulture." As the name suggests, PARK is around to help aspiring artists and designers by providing them a platform for them to present and sell their products. The organization is very "grass-roots" but you won't be finding any hippies or tree huggers here. PARK is professional and polished, composed of an extremely talented design and relations team.

My experience at the recent fashion show was positive. I packed my camera with the intention of shooting the fashion show, however, showing up late made it difficult to find a good location around the runway. Prime real-estate at the front of the runway was reserved for media, so I had to jockey for a position at the crowded sides of the runway. Good thing the runway was shaped as a cross, making for three points to shoot the models head on. Unfortunately, all points of the runway were packed! I made the best of the situation and tried to work around other photographers and audience members. It was difficult to focus on the clothes, so I tried to focus on other things like make-up, hair and details in the clothing. Lesson learned: get to events early and claim your spot! There's no such thing as fashionably late, even in fashion!

The dance performance by House of Dangerkat was excellent. This was the first time I have seen them perform and it was impressive. These guys are getting huge so it was a great treat to seem them live at a small event like this. Keep on keepin' on! Enjoy the mediocre photos.

There's a lot more where that came from. Click the jump to see more photos from the event.



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